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Generation X popularly known as Gen X stands as the beginning point of the generation that inspires the creation of MNH. This generation was specifically chosen because it is uniquely placed at the middle of the generational landscape. The placement of Gen X made it exist between the challenging lessons of the 50s, 60s, and 70s and the evolving influence of the 80s,90s and 00s. Thereby giving it a special view point when compared to other generations.
The transitioning from a juvenile vivaciousness to maturation is not always smooth but Gen X, through their experiences bear the burden of lightening up the route for millennials and Gen Z, who are walking the same path. With this, Gen X has indicated to have deep knowledge about the cultural changes experienced over generations and they can be considered as a link between the old generation and the future ones.
Based on the reasons above, in the late 90s, an individual from Generation X thought of the idea of creating MNH-a fashion brand that is created to evoke memories of the sound, fashion styles, feelings and vibe of the 90s era in a way that it will celebrate the culture behind every beat. Then, the founder of MNH was inspired by the need to establish a cross generational fashion brand that attract both R&B and hip-hop fans. This vision didn’t take its form untill the founder noticed that youths are falling in love with the 90s way of life, clothes and culture. This simple act, was a reminisce of the affection that Gen X had for their dad's period in the 50s and 60s.
The same way Generation X artists and entertainers pay homage to their predecessors by seamlessly integrating their music samples from previous era, MNH also integrated the Gen X musical soundtrack, fashion, and vibe; especially those at the height of the 1990s and 2000 era of hip hop and R&B into its present-day styling as a way of honoring the previous generation. This sartorial homage is an act that becomes a way for Gen X to express love and respect towards the previous generation but it has also led to the creation of MNH.
MNH’s everlasting appeal comes from the fact that it speaks the language of fashion by merging the timelessness of bygone era and contemporary culture. This brand was able to derive its inspiration from the music, fashion, soundtracks and vibes from the height of the 90’s/00’s era of hip hop and R&B. The end result of the combination of all these eras gave a brand that is unbound by time, giving rise to an ageless fashion haven where all admirers meet, irrespective of their age.
In conclusion, Generation X is a symphony which blends the echoes of the past with the beat of the present and calls upon everyone from every generation to join in the celebration of fashion created from music whose message lies beyond time.